Description

The apprentice will be writing automotive-focused copy that suits its audience, whether it be a press release, blog, website, caption, Q&A or social media post as well as other duties. An interest in the sector is beneficial and should be coupled with strong writing skills, creativity, a genuine interest in the media and keen willingness to learn.

What will the apprentice be doing?

The HBPR team is more concerned with aptitude, attitude and allowing for the right candidate to grow rather than being focused on a person’s education or qualifications.

However, the PR consultancy firm is first and foremost looking for the below tasks to be undertaken in the role:

• Writing automotive-focused copy that suits its audience, whether it be a press release, blog, website, caption, Q&A or social media post
• Assisting the team in creating, delivering and evaluating PR campaigns
• Drafting initial briefs for photographers and videographers with what’s needed when, how, where and at what budget point for senior members of the HBPR team
• Conducting and reporting research for the team and/or clients
• Providing input to client meetings as well as organising on-site meet and greets
• Planning and delivering presentations internally and/or externally
• Helping the team to manage media lists and supporting media strategies inclusive of targets and pitching concepts
• Monitoring, analysing and communicating PR results on a regular basis
• Overseeing social media, PR and project management calendars
• Uploading press releases, updating Prezly newsrooms, working with distribution suppliers
• Supporting the team with time management applications, ensuring time is allocated and logged as well as chasing colleagues
• Ensuring all office supplies are up to date, and likewise, magazines are stocked

What training will the apprentice take and what qualification will the apprentice get at the end?

• You will develop a wide understanding of public relations and the impact it has on businesses
• As a public relations and communications apprentice, you will follow a level 4 public relations assistant apprenticeship standard, which is a nationally recognised qualification route with a Diploma
• This will involve “on the job” training, virtual visits from an apprenticeship coach, an internal line manager to provide ongoing guidance, online learning and creating a portfolio of evidence
• Functional Skills in maths and English if required
• The apprentice will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant standard
• The apprentice must follow company and training provider procedures at all times

What is the expected career progression after this apprenticeship?

The potential career path of a successful applicant will form part of discussions during the apprenticeship – future employment opportunities within Hannah Burgess PR may be available on completion.