Description

The role requires the ability to handle a number of tasks and projects at any one time, working to deadlines and proactively pursuing activity. The PR & Communications Apprentice will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.

PR activities:
The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.

• Writing – Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)
• Social media – Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
• Media liaison – Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
• Deliver PR campaigns – Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
• Evaluate PR campaigns – Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
• Presentation – Contributing to the development of presentation decks and participating in delivering presentations externally; planning, structuring and delivering presentations internally
• Research & data analysis – Conducting research for the team and/or clients and reporting key details
• Events – helping to plan, organise and co-coordinate events, meeting the objectives of the brief.
• Budgets – taking charge of small finance processes related to PR campaigns