Sony Media Lesson – Interested in Music?

Tuesday 6th April 2021

Interested in music, hear from Sony Music in this virtual media lesson session.

Chapters

  • 00:00 Intro / About Sony Music
  • 08:20 A shift in consumption
  • 10:00 The engagement loop
  • 15:21 Engaging an audience
  • 20:54 The Feci code
  • 22:09 The segment gap/profiles
  • 39:00 Q&A